Telerenta is a company that offers electronics and home appliances rental services – televisions, game consoles, phones, etc.

Through branding, they wanted to project a serious, techie, reliable image, of technology specialists, but accessible and easy-going, given the B2C orientation. To this end, I aimed for the logo to be simple with a twist. The result was a simple, yet witty logotype, which subtly frames – in the negative space formed by the letters E and R – the shape of a plug, as a symbol for ​​electronics. The plug may not be visible at first glance, but when it is deciphered it creates an „aha” moment that makes it memorable.

The color palette is simple, based on a single hero color that becomes a brand vehicle – a vibrant neon blue, specific to displays or home appliance lighting.

The design system has as its central element the plug, which we use in creative ways to frame or mark various information.

Prima Solis is a high-end real estate complex built in eastern Bucharest by Prima Development Group.

The client wanted a branding that would reflect the personality of the building and resonate with a medium-high target audience: premium, elegant, simple, contemporary, aspirational. I created a minimalist logo, but with multiple meanings: the rays starting from the right of the symbol represent sunrise or east, referring to the positioning of the building in eastern Bucharest; the rays also hide an arrow pointing right or east – also a reference to the location of the building.

I chose to frame the logomark in a circle in order to create an additional connection with solar symbolism, but also because the circle is the most harmonious shape, as well as the easiest to fit into various spaces.

The chosen font is simple, but elegant, with personality, and the color palette is also minimalist, but impressive through the use of copper folio finishes.