I wrote a document defining goals from the beginning. The more things took shape, I added more precise, technical goals.

Actors and types of users

User types descriptions

This helped establishing the main user flows.

Terms hierarchies

It was important to define clearly the hierarchy of educational objects because throughout the development several confusions occurred due to the misuse of terms.

User flows (sample)

While defining actors, I identified each actor’s most complex user flows. Then I drew diagrams describing the respective user flows – super important in knowing the right order of actions and in identifying the necessary pages.

Sample user flow in Figma here »

UI style sheet

Prototype and design samples

Prototype here »

User levels and user flows

For the prototype.


Over 40 in total. Used in the prototype.

UI style sheet

Wireframe to design

Campaign case

User levels and user flows

For the prototype.

4-step form for participation

Old to new

Content side

E-shop side

UI User actions

Plant development levels

The team

Raiffeisen Flexicredit webpage assessment

Raiffeisen was launching the option of getting an 100% on-line loan. For this matter, I had to assess how easily was this task achievable with their current on-line templates and, of course, find solutions if necessary.

Orange comparative assessment

Orange wanted to add a gamification layer to their MyOrange mobile app. I had to assess the mobile apps from the competition and come up with opportunities for the improvement of Orange’s app.

Autovit user journeys

Autovit was pitching, and my task for strategy was to identify types of users, analyze their user journeys and identify various marketing/technical opportunities, and, of course, to assess the competition.


Sample homepage animation here (works on Chrome, Safari; DOESN’T work on Firefox).

Services page

Team page

The real-life escape room

Homepage animation