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DiaSmart

DiaSmart

UX,Design

Client: Roche

Roche wanted to develop an online educational platform for people diagnosed with diabetes.

Their idea was to provide quality content curated by top doctors, all in one place, to facilitate the process of learning to live with diabetes, and to connect patients and doctors via a more convenient, online space, rather than frequent face-to-face meetings.

Roche also wanted an e-commerce component to the platform – patients would pay to access desired courses.

UX CHALLENGES:

  • build the whole architecture and UX of the platform, and create complete branding and visuals, from scratch;
  • create the UX with elder users in mind, since the majority of people diagnosed with diabetes are in this age group;
  • handle enormous quantities of feedback, changes and add-ons because the initial brief was extremely shallow.

GOALS

I wrote a document defining goals from the beginning. The more things took shape, I added more precise, technical goals.

Actors and types of users

User types descriptions

This helped establishing the main user flows.

Terms hierarchies

It was important to define clearly the hierarchy of educational objects because throughout the development several confusions occurred due to the misuse of terms.

User flows (sample)

While defining actors, I identified each actor’s most complex user flows. Then I drew diagrams describing the respective user flows – super important in knowing the right order of actions and in identifying the necessary pages.

Sample user flow in Figma here »

UI style sheet

Prototype and design samples

Prototype here »

Link

https://web.nurun.ro/roche/diasmart_ro/

De La ZeRo

UX,Design

Client: Raiffeisen Bank

Raiffeisen Bank wanted a web platform where users would exchange points gathered by using one of the bank’s products for various prizes.

The campaign was aimed at the younger audience.

UX CHALLENGES:

  • find the right balance between functionality and creative concept;
  • make the points-to-prizes system extremely clear and easy to accomplish;
  • have a powerful and well organized user account.

User levels and user flows

For the prototype.

Wireframes

Over 40 in total. Used in the prototype.

UI style sheet

Wireframe to design

The Nest Address// Uite barza!

Design & UX mobile app

Client: Enel, SOR

The Romanian Ornithological Society (SOR) launched a national stork census, in partnership with energy provider Enel, in order to prevent accidents with storks nesting on top of utility poles. Users would mark locations of stork nests in a mobile app and tech teams would take necessary measures.

UX CHALLENGE:

  • make the app as simple, clear and intuitive as possible, because bird watches might not be the most tech savvy users.

Campaign case

Kinder New Face

UX,Design

Client: Kinder

Kinder Chocolate needed a website for their New Face campaign, in which they would print the Kinder Chocolate packs with Romanian children faces, in a limited edition.

UX CHALLENGES:

  • the client needed a lot of data from the participants, so we had the task of simplifying as much as possible the process of participation and making it seem fluid and fun;
  • since only parents with 5-14 y.o. children could participate, we had to find a solution to broaden the people interested.

User levels and user flows

For the prototype.

4-step form for participation

Viața cu diabet

UX,Design

Viața cu diabet is a lifestyle platform dedicated to people living with diabetes. It aims to inform people about their condition and make them discover all the things they can do, rather than what they can’t.

The client also wanted to have an e-shop attached to the editorial content, where he would sell diabetes related products.

UX & DESIGN CHALLENGES:

  • the client had a bunch of articles and other info from an old and outdated website; I had to process everything and find structure among all that;
  • I had to think of a manner in which the content and the e-shop complemented each other in a natural way;
  • of course, I built the layout and designed everything.

Old to new

Content side

E-shop side

Closer to nature// Mai aproape de natură

Creative idea,Art direction,UX

Client: Napolact

Napolact needed a campaign for the launch of their new Napolact Bio product range.

Since bio products are more natural, we came up with the concept of trying to bring people a little closer to nature even when they are online. The means to do that was Napolact’s newly launched web platform In Tihna.

The mechanics were that the more activity a user had on the website, the closer he/she virtually got to nature.

We needed a creative visual representation of a user’s closeness to nature so I designed a growing plant which grew and developed with every action on the platform, up until blooming, 100%-close-to-nature adulthood.

UX CHALLENGE:

  • find a creative way of representing the progress – the growing plant – which would also keep people curious for more.

UI User actions

Plant development levels

Beck'splorers

Creative idea,Art direction,UX

Client: Beck's Romania

NCP for Beck’s Romania. The creative concept was “Discover the Beck’s Universe!“.

UX & ART DIRECTION CHALLENGES:

  • define and represent the Beck’s Universe, which was only used as a concept in other media;
  • keep things intuitive in an otherwise „buffed” design.

The team

Various UX

Various other UX tasks.

Raiffeisen Flexicredit webpage assessment

Raiffeisen was launching the option of getting an 100% on-line loan. For this matter, I had to assess how easily was this task achievable with their current on-line templates and, of course, find solutions if necessary.

Orange comparative assessment

Orange wanted to add a gamification layer to their MyOrange mobile app. I had to assess the mobile apps from the competition and come up with opportunities for the improvement of Orange’s app.

Autovit user journeys

Autovit was pitching, and my task for strategy was to identify types of users, analyze their user journeys and identify various marketing/technical opportunities, and, of course, to assess the competition.

Hematology Chronic Dialogues(proposals)

Design,UX,Website,Mobile app

Client: Janssen

Janssen organized a hematology conference, which they needed branded.

We proposed a modern, bold, flashy branding, to add some spice to the formerly sober and dull-looking conference.

The colors and graphic elements were inspired by the hematology field – bold reds and shapes reminding of blood cells.

UX & DESIGN CHALLENGES:

  • refresh the look-and-feel of a dull-looking event in previous years;
  • at the same time, keep things simple, for an audience that isn’t always the most internet-savvy – doctors.

Website

Monogram Advisory

Concept,Art direction,Web design

Monogram Advisory are a group of wealth management consultants.

The idea was to build a simple, disruptive and modern website.

The visual motif were the intricate line graphics often found on money – the Guilloché patterns.

The spirograph on the homepage would be animated and would change shape upon mouse movement.

UX & DESIGN CHALLENGES:

  • find a visually creative twist for an otherwise dull domain, finances;
  • find creative page flow techniques – the client wanted a modern website with a „wow” factor.

Sample homepage animation here (works on Chrome, Safari; DOESN’T work on Firefox).

Services page

Team page

Easysound.berlin

Web Design,UI/UX

Easysound.berlin is a sound equipment rental in Berlin.

The graphic idea was of a bold, modern, urban web design.

Clark's Cider

Concept,Web Design

Clark’s Cider is a cider drink produced in Romania by a naturalized Scotsman.

The idea was to bring together the English nature of the drink and its authentic production. This was achieved through visuals and TOV corresponding to a modern reinterpretation of a Romanian folk tale.

Beckscapers

Creative idea,Art direction,Design

Client: Beck's Romania

Summer campaign for the launch of light beer Beck’s Gold.

The user journey started in an online game called Beckscapers in which the user and his team had to fight another team. Every week, the top players were sent to a real life tech escape room designed by Beck’s from which they had to „beckscape”.

The real-life escape room

Mototol website

Creative idea,Art direction,Design

Client: Mototol

Website for paper goods producer Mototol. “A mototoli“ translates to “to crinkle“.

The homepage graphics and stop-motion animation were done by hand.

Homepage animation